For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer finds you, you want to do everything you can to convert them into loyal shoppers.
Here are seven unconventional tips for earning a customer for life:
