The beauty of the retail industry today is the number of options for brands to connect with customers. Some may argue there are too many options. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.
Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.
