The retail media space can be a daunting environment for consumer goods executives who face challenges in leadership buy-in. Particularly as new, untested digital media opportunities emerge, corporate leaders are looking for firm evidence of success before investing massive budgets.
But instead of being pulled back by the unknown, panelists at the “Betting on Future Media” session at CGT’s Consumer Goods Sales & Marketing Summit session — held in NYC on October 28 — see only opportunity, shedding light on how to budget and measure investments and success in retail media, and how to communicate the value of targeted marketing and deep data insights to decision-makers.