Many small business owners automatically view customer complaints as a negative impact, but that is a misguided assumption. When something bothers consumers so much that they contact the business letting them know they are not happy, such situations can create opportunities if handled well.
Listen to Customers
Shoppers typically give numerous specific details about what makes them unhappy. Rather than someone merely saying they do not feel their kids are welcome in a particular establishment, they will probably list the specific conditions causing them to be upset. If they complain about a store’s prices or how a certain worker treated them, they will likely go into similar details.
