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How Luxury Brands Plan To Reconnect With Local Consumers In Post-Covid 2021

January 13, 2021

Via: Forbes

Many luxury brands will have been relieved to leave Covid-ravaged 2020 behind. After all, the personal luxury goods sector shrunk for the first time since 2009 with sales back to their 2014 levels.

But this depressing statistic masks a happier prospect for 2021, and the following few years. The star performance of Hermès, LVMH and Kering’s share prices last autumn supports views that once Covid is properly contained, the world will go for a frenzy of instant gratification, pleasure and consumption, similar to the catch-up effect that World War I and the Spanish flu triggered during the roaring 1920s.

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