image credit: Mike Mozart / Flickr

Home Depot adapts 2020 holiday shopping season to pandemic era with 2 months of Black Friday deals

Home Depot on Wednesday previewed its 2020 holiday shopping season — adapted to pandemic times, when crowds are taboo but customers still want deals.

Among the changes, the home improvement retailer said in a post on its website that Black Friday specials will stretch on for nearly two months, rather than take place on a single day. It will collaborate with Pinterest to inspire a different kind of DIY project: Making meaningful, homemade gifts. And it will nudge customers toward its mobile app by putting promotions there first.

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