A recent Bloomberg article predicts that even though the U.S. economy is set to reopen soon, the peak shopping season could be filled with “lumps of coal.” This is a festive metaphor that no retailer wants to hear.
However, after many months of relying solely on online shopping, many shoppers are itching to get back into stores to browse and buy. But here’s the catch: in order for shoppers to feel safe returning to your brick-and-mortar, your business must intentionally protect your shoppers, employees and brand.
