H&M will work with Google Cloud’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. The partnership’s goal is to develop an enterprise data backbone that includes a core data platform, data product and advanced AI and machine learning to optimize performance.
H&M and Google Cloud’s work will yield a new data mesh that creates access to an array of data and events from different facets of the retailer’s business, including in-store, online, its brands ecosystem and suppliers. Over time, the partnership will develop additional data science and AI capabilities.
