Brick and mortar stores have the ability to surprise and delight. So does a downtown shopping area.
The sheer serendipity of walking into a store can present you with random points of view. Couple that with a retail crew trained in the soft skills of how to engage a stranger and you’ve created an engaging shopping experience.
Jeff Bezos said it best: “We don’t make money when we sell things. We make money when we help customers make purchase decisions.”
