Cross-selling and upselling in retail are the foundation of raising the average ticket.
Here are five tips to get you started in your store:
Build rapport: Cross-selling and upselling at retail too often involve a salesperson trying to sell an extended warranty at the cash register in their first conversation with the customer. The associate hates doing it, but is required. The customer hates it because they know it’s coming. It rarely works. Here’s a better way: build rapport first.
