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EMarketer: Mobile makes up 70% of retailers’ digital ad spend

The latest study reflects the growing dependence on mobile advertising to reach new consumers and sell products, no matter the industry. The numbers, however, aren’t a surprise, as tech giants like Google and Facebook have continued to add features that help sectors like retail promote their inventory.

Google, which Statcounter says has a near-monopoly of 93% of the mobile search market, released “See What’s In Store” this month, to help drive foot traffic to brick-and-mortar stores. The feature lets retailers show a list of their inventory for free in a Knowledge Panel that appears in the right-hand column of search results for a business and on Google Maps.

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