Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for every $1 spent. While it shouldn’t be your only digital marketing tool, emails are definitely a part of the marketing mix you shouldn’t neglect.
In an era of social distancing, email marketing can help retailers overcome new barriers to purchase and nurture relationships with customers—but just as email marketing had applications before the pandemic, it’ll have important applications after as well.
