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Did Gap just learn that no good tweet goes unpunished?

November 5, 2020

The recent and still undecided presidential election was one of the most contentious races in modern U.S. history. Even before the voting was done, there were some politicos and pundits talking about the need for whomever won the election to try and heal the deep divisions within American society.

The marketers at the Gap apparently agreed with that olive branch sentiment and sought to get a head start with a Twitter post of a hoodie, half blue and half red, with the caption: “The one thing we know, is that together, we can move forward.”

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