Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon emissions, climate change and sustainability. Many worry about the environmental impact of having online purchases delivered to their homes.
However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. Ecommerce retailers can use this information, plus sustainable practices and smart messaging, to build loyalty and attract new customers.
