The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether or not they are in your store.
Of course, there is no substitute for providing excellent in-store service and a selection of high quality products. But many retailers overlook customer incentive programs as a tool to differentiate themselves from the competition, inspire sales growth, and retain customers.