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Will advertisers benefit as Lowe’s brings its retail media sales and ops under one roof?

January 13, 2023

Lowe’s is bringing all of its One Roof Media Network ad sales and operations in-house.

The home improvement retailer yesterday said that the move, effective Jan. 31, will allow it to control all elements of its relationship with advertisers and partner with them in ways to achieve more meaningful interactions with the shoppers on and in the chain’s stores.

“This is the next step in becoming a best-in-class media network and delivering white-glove customer service for our brand partners,” said Jen Wilson, Lowe’s senior vice president, enterprise brand and marketing, in a statement.

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