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Why Are Retail Customers So Angry?

April 10, 2023

Forty-three percent of Americans have publicly voiced their displeasure about their most serious product and service problem, up from 35 percent in 2015, according to the 2023 National Customer Rage Survey.

The survey of 1,000 U.S. adults from Customer Care Measurement & Consulting (CCMC) in collaboration with Arizona State University, found nine percent had taken action to settle a score against a company through measures such as pestering or public shaming in person or online, up from only three percent in 2020.

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