Top
image credit: Adobe Stock

Where to Next for the Experience Economy?

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences.

This was the birth of the experience economy, a new era of business projecting beyond the simple exchange of money for goods and services. Since these were no longer deemed enough to capture consumers’ hearts, minds and wallets, the focus shifted to brands and the enriching experiences that they could offer.

Read More on Retail TouchPoints