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What’s driving shoppers to Amazon?

November 19, 2021

Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers.

Two-thirds of U.S. consumers say that one of the top five reasons they shop with Amazon.com is because they can find almost anything they need, according to a survey from Digital Commerce 360.

The number two reason was “I’m a Prime member and receive free shipping on most items,” which was chosen by 56 percent of respondents. Fifty-one percent cited free shipping through Prime in a similar June 2020 survey, when it was the top choice. The “I can find almost everything I need” option was not included in last year’s survey.

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