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Walmart using a well-proven formula to attract B2B customers

January 25, 2023

Walmart last week unveiled a new program, Walmart Business, to serve the needs of small and medium-size businesses (SMBs) and nonprofit organizations.

The retailing giant has launched a new website featuring the products that its business customers need at the everyday low prices Walmart is known for.

Ashley Hubka, senior vice president & general manager of Walmart Business, on a company blog writes, “Our focus is to remove complexity in purchasing, lower costs and give our customers more opportunities to serve their customers and communities. Walmart Business is built to leverage the very best of Walmart — our unmatched operating scale, our proximity within 10 miles of 90 percent of the U.S. population and the very best of our eCommerce, fulfillment and delivery technologies.”

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