It’s the most wonderful time of year for consumers and retailers alike. Many Americans are excited to re-establish holiday traditions that may have been disrupted by the pandemic. According to a recent National Retail Foundation consumer survey, 62% of holiday shoppers agree that spending on presents and seasonal celebrations is a priority, even if they need to cut back in other areas in order to afford to celebrate, given higher prices and inflation.1 In fact, Waze navigation data shows that consumers are already prioritizing holiday gifting. Navigations to retail on Waze during this year’s holiday kickoff sales in October increased 19% year over year, and 5% when compared to the prior period.
