Searchspring, a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution is designed to help retailers tailor their emails to make product discovery easier and extend personalization beyond their site in order to drive a superior shopping experience throughout the entire customer lifecycle.
The tool uses shopper behavior data, with the goal of helping retailers deliver tailored recommendations to shoppers through targeted email campaigns that get the right products to the right person at the right time.
