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Is an influencer a legit career?

September 23, 2022

Many young adults are aspiring to become social media influencers as a career, although the income potential remains questionable.

A survey of 1,000 Gen-Zers in the U.S. taken in late July from Highervisibility found just over 27 percent plan to become social media influencers after finishing school. The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent.

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