With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Today’s shopper now expects a seamless omnichannel experience, convenient delivery options and an array of sustainable products — as detailed in new research from Capgemini.
And while shoppers’ demands have evolved, unfortunately some of the same hurdles exist for retailers — namely, the never-ending onslaught of obstacles, including global supply chain delays, labor shortages and the rising cost of labor.
