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How Retail Companies Can Cut Cookies and Boost Engagement

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart’s new demand-side platform Walmart DSP, which allows advertisers to leverage its customer data.

But advertisers, rest assured that there is life after death, and it’s going to be a very exciting time for the industry. Leaving cookies behind poses a much-needed opportunity to get creative around consumer engagement and move past stored personal data. Now it’s time to focus on service in order to engage consumers.

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