The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy. While two-day delivery was enough to satisfy eager shoppers pre-pandemic, next-day/same-day is now table stakes and brands that offer even faster delivery, meaning within hours or even minutes, are poised to reap rewards that include higher conversion and repeat purchase rates. But offering reliable instant commerce to customers isn’t easy.
