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Are pop-ups ready to become a permanent fixture in retail?

October 14, 2022

The pop-up model has brought some retailers a lot of success in recent years, so much so that some retail experts see pop-ups as a standard component in the future of retail.

Jay Prag, economics professor at the Drucker School of Management, told KTLA that the mall/anchor store model is on its way out. He and others said that limited-run pop-ups were slated to become a more regular fixture of U.S. retailing as more retailers pick up on the model and its advantages.

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