Despite rising inflation and gas price fluctuations, consumers remain optimistic and eager to shop. For retailers, revenue goals hinge on their ability to steer in-transit consumers to their doorsteps, elevating physical stores as key touchpoints in the omnichannel customer journey.
Earlier this year, Retail Dive conducted a survey of retail brand and agency leaders on behalf of Waze, pairing findings with Waze navigation insights and other industry data to identify ways retailers can drive in-store revenue. Those insights, captured in a report titled “3 Insights Retailers Can Use to Meet Shoppers Where They’re Going,” include three takeaways for turning commuters into customers.
