To create an ideal customer experience, retailers need to look at the entire purchasing process — from browsing and checkout through to delivery and returns. Every interaction with a brand is pivotal in developing a repeat (or better yet, lifelong) customer.
An e-commerce storefront’s main function is to increase conversions through a seamless online shopping experience while an order management system’s main function is processing and servicing orders placed on the storefront. While e-commerce storefronts and order management systems have very different purposes, when used together they can scale operations, grow revenue, and power amazing customer experiences.
