The global pandemic changed our world in so many ways — some good, some bad. Retail and hospitality industries were hit particularly hard. CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic.
The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online.