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Bluecore Helps Retailers Enable Personalized Mobile Messaging

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text.

Bluecore Mobile aims to help retailers offer consistent, personal experiences to their customers through mobile devices, similar to how they interact with brands elsewhere. The platform’s capabilities are designed to manage tasks including:

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