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Asda eyes native app technology for customer fulfilment

February 4, 2016

Asda’s new Toyou platform is looking to integrate native applications – including Passbook and Google Now – to alert staff when customers come into a store to pick up their online orders.

Launched at the end of 2015, Asda rolled out its fulfilment and return service to all of its stores, with hopes of attracting an extra 40 million visitors per year by 2019. Customers will be able to collect and return online Asda orders of George clothing, as well as those from third parties including Asos and Missguided.

But while other retailers are experimenting with Bluetooth beacon technology to speed up in-store order pick ups, Asda is considering native applications that already exist on a customer’s phone. Paul Anastasiou, senior director of Asda’s Toyou platform, said the idea is about using “technology where it would add value”.

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