Ensuring safe delivery and preventing theft are important steps in increasing orders per customer for Amazon.
In a 2017 survey, 31% of respondents reported having a package stolen in their lifetime, according to the Shorr Package Theft Report. 53% reported changing their plans to receive a package, and 41% refrain from purchasing certain items online — most commonly electronics — because of the possibility of theft. Police in several states are using Amazon parcels as bait to catch thieves.
