The Feedvisor report underscores how marketers are embracing and finding value in Amazon’s advertising offerings, as the site provides the opportunity to reach a vast audience of shoppers at different points during their shopping sessions. The finding that almost half of brands are spending more than $40,000 per month on Amazon is in line with other recent reports showing that some marketers are shifting about 60% of their search budgets usually allocated for Google to Amazon. Brands are also attracted to the platform for the troves of customer data that Amazon offers.
