Consumers are apt to shop more overall when they are able to use their preferred shopping method. According to new research from Adyen, a payments technology company, 63% of respondents said they would shop more in stores and online if a preferred shopping method was implemented.
“With all the talk that e-commerce is undermining brick-and-mortar retail, we were surprised to see how many consumers responded that they genuinely enjoy shopping in-store,” Dave Pedersen, senior PR manager at Adyen, told FierceRetail. “E-commerce accounts for less than 10% of all retail sales, so it’s imperative retailers focus on improving the in-store experience, rather than shift everything online.
