When potential shoppers land on a product page, the hope is they click the call-to-action button and add the product to their shopping carts. Unfortunately, this is not always the case. In fact, 84% of website visitors abandon a site after viewing product pages.
Ever asked yourself why shoppers view product pages and then just leave without anything purchasing? The answer lies in what you’ve placed on your product page. So, let’s analyse why product pages have such high bounce rates and explore ways to drive shoppers closer to conversion.
