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53% of consumers are being ignored by businesses on social media

April 1, 2022

Via: Charged

Consumers are being unintentionally ignored by businesses via social media or messaging apps, according to a new report from Sinch.

The research reveals that 89% of people want to initiate and reply to two-way conversations with businesses, via multiple mobile and social channels.

However, 53% find it frustrating when they cannot reply to a mobile message sent from a business, for example to ask a question, receive an update or complete an action, such as scheduling an appointment.

Even brands that have deployed some two-way communication are struggling to meet consumers’ expectations, the report found.

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