Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 billion in 2022 to a projected $43.13 billion in 2024.
The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.
