In today’s crowded ecommerce landscape, retailers are striving to set themselves apart in any way they can – and being as inclusive as possible is a crucial part of that, with disabled consumers accounting for around £274 billion of retail spend.
Online retailers who create inclusive shopping experiences can capitalise on this, offering disabled and non-disabled consumers alike choices as to how they prefer to approach their shopping experience.
Shoppers are not monolithic and have a diverse range of needs and expectations, so by offering that choice, retailers are creating a more accessible and comfortable shopping experience for everyone.
