Staying competitive in the new reality is like a giant question mark for most retailers. Industry experts seem to agree that it’s not about just a simple act of selling something anymore — it’s about offering a gratifying and preferably unforgettable experience to shoppers.
In the U.S., e-commerce has shown a 10-year growth rate in the span of just three months, while 29% of buyers say they may never be comfortable making offline purchases again. Meanwhile, in the U.K., 17.2 million people, or roughly 25% of the whole population, are planning to keep on shopping online exclusively. Thus, even as brick-and-mortar stores are reopening, e-commerce is here to stay and reign.