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Category: In-Store Media


In-Store Media, Tech

Macy’s expands AR beauty try-ons to all app users

March 5, 2019

Via: Retail Dive

Macy’s updates to its mobile app are geared to appeal to shoppers when they’re on the go or visiting its department stores. At the Shoptalk conference this week in Las Vegas, Jill Ramsey, chief digital officer at Macy’s, said two-thirds […]


In-Store Media, Tech

Virtual reality for retail, marketing could hit $1.8B in 2022

January 28, 2019

Via: Retail Dive

The report calls out Macy’s as one retailer that has embraced virtual reality technology and similar innovations to reinvent store experiences. Macy’s has used smart mirrors in dozens of stores, and also late last year announced a major expansion of […]


In-Store Media, Tech

Only 14% of consumers influenced by in-store VR/AI tech

January 16, 2019

Via: Retail Dive

Such an overwhelming number of consumers saying they want no part in talking to robots while shopping is a powerful statement, and could have a significant impact on retailer strategies for everything from voice-activated virtual assistants to in-store physical robots, […]


In-Store Media, Tech

Walgreens testing in-store coolers with IoT ad displays

January 14, 2019

Via: Retail Dive

Retailers have been cautious thus far about deploying Internet of Things technologies and systems. Retail IoT applications represent a potentially huge market, but one with perhaps a long curve, as companies are taking their time figuring out what IoT can […]


In-Store Media, Retail Trends, Tech

Study: 57% of shoppers use retailer mobile apps in-store

January 8, 2019

Via: Retail Dive

The report based on this survey, titled “Surviving the Retail Apocalypse,” doesn’t offer any really mind-blowing numbers — nothing that wasn’t already known or suspected — but it does offer a pretty comprehensive picture of how shopper behaviors are changing, […]


In-Store Media, Tech

Petco to offer Buy Online Pick Up In Store services

December 11, 2018

Via: Retail Dive

More retailers have started to launch BOPIS programs, and with good reason. An OrderDynamics study earlier this year found that shoppers using these services tend to spend additional money in store when picking up their online purchases. Customers are catching […]


In-Store Media, Tech

Walmart to open an in-store AI lab

November 12, 2018

Via: Retail Dive

Even as Walmart continues to grow its e-commerce ambitions by acquiring successful online players like Eloquii and Bare Necessities, the retailer remains aggressive on the in-store technology front. It has been developing a number of technologies with in-store applications and […]


In-Store Media, Others, Tech

The Market @ Macy’s debuts ahead of the holidays

September 18, 2018

Via: Retail Dive

NEW YORK — Macy’s is kicking its transformation up a notch with yet more curated partnerships and technology investments aimed at offering more categories, consolidating space and driving store traffic. “We’re going back to the way department stores used to […]


In-Store Media, Tech

Walmart plans to test in-store wireless charging technology

September 12, 2018

Via: Retail Dive

Wireless charging technology has been around for many years in one form or another. For example, wireless charging pads allow users to charge their devices simply by placing them on the pad, so no cord or outlet is required. Retailers […]


In-Store Media, Tech

Study: Data tracking is the most ‘shopper ready’ in-store tech

September 11, 2018

Via: Retail Dive

The dozen technologies addressed in this report cover everything brick-and-mortar retailers are now deploying or contemplating deploying in their stores. In addition to the four mentioned above, the remaining eight include virtual reality, augmented reality, artificial intelligence, personalization, in-store voice […]