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Category: In-Store Media


In-Store Media, Tech

Puma’s AR web app promotes new NYC flagship store

September 9, 2019

Via: Retail Dive

Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often […]


In-Store Media, Retail Types, Stores, Tech

Puma opens flagship store with sports, product tech

August 30, 2019

Via: Retail Dive

More than a year after Kering’s board of directors voted to shed Puma to focus on its luxury sales, the activewear brand continues to grow through its investments in technology and celebrity partnerships. In the past year or so, the […]


In-Store Media, Tech

Target bets on in-store fulfillment

August 9, 2019

Via: Retail Dive

Retailers are figuring out how to leverage physical stores in the new e-commerce economy and fulfillment has been part of that process. Target is one such retailer, but research suggests the model may not be right for everyone. Target handled […]


Customer Engagement, Customer Experience, In-Store Media, Tech

Shopper Tracking: Reinventing and Reimagining the Store Experience

May 31, 2019

Via: Retail Info Systems News

Savvy retailers are leaving no stone unturned in their quest to better understand their customers so they can reinvent their approach to retail in an omnichannel world. One rich trove of new data is coming from a previously data-dark place: […]


In-Store Media, Retail Trends, Tech

Study: Shoppers turn to phones instead of store associates

May 3, 2019

Via: Retail Dive

RetailMeNot’s findings highlight the power of mobile devices for retailers beyond straightforward e-commerce. ”The mobile device is the number one in-store shopping companion, which is a marketing opportunity for retailers to drive in-store footfall, incentivize sales and understand online-to-offline behavior,” […]


In-Store Media, Tech

Macy’s expands AR beauty try-ons to all app users

March 5, 2019

Via: Retail Dive

Macy’s updates to its mobile app are geared to appeal to shoppers when they’re on the go or visiting its department stores. At the Shoptalk conference this week in Las Vegas, Jill Ramsey, chief digital officer at Macy’s, said two-thirds […]


In-Store Media, Tech

Virtual reality for retail, marketing could hit $1.8B in 2022

January 28, 2019

Via: Retail Dive

The report calls out Macy’s as one retailer that has embraced virtual reality technology and similar innovations to reinvent store experiences. Macy’s has used smart mirrors in dozens of stores, and also late last year announced a major expansion of […]


In-Store Media, Tech

Only 14% of consumers influenced by in-store VR/AI tech

January 16, 2019

Via: Retail Dive

Such an overwhelming number of consumers saying they want no part in talking to robots while shopping is a powerful statement, and could have a significant impact on retailer strategies for everything from voice-activated virtual assistants to in-store physical robots, […]


In-Store Media, Tech

Walgreens testing in-store coolers with IoT ad displays

January 14, 2019

Via: Retail Dive

Retailers have been cautious thus far about deploying Internet of Things technologies and systems. Retail IoT applications represent a potentially huge market, but one with perhaps a long curve, as companies are taking their time figuring out what IoT can […]


In-Store Media, Retail Trends, Tech

Study: 57% of shoppers use retailer mobile apps in-store

January 8, 2019

Via: Retail Dive

The report based on this survey, titled “Surviving the Retail Apocalypse,” doesn’t offer any really mind-blowing numbers — nothing that wasn’t already known or suspected — but it does offer a pretty comprehensive picture of how shopper behaviors are changing, […]