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Category: Featured


Customer Experience, Featured

A Marketer’s Guide to Developing Buyer Personas

June 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]


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The Real Price of Beauty: Why the Cosmetics Industry Needs to Cut Down on Waste

May 28, 2019

Via: Natalie Dunn

In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than […]


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Brand Management — The Key to Business Success

March 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


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Building a Culture of Empathy to Improve Teamwork & CX

February 25, 2019

Via: Kelly Redmond

Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy […]


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5 Retail Tech Trends to Compete Against Amazon in 2019

January 25, 2019

Via: Natalie Dunn

The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more […]


Featured

How Animation Can Elevate Your Digital Marketing Strategy

December 10, 2018

Via: Michael Boyd

Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you […]


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How to Improve the Quality of Your B2B Marketing Leads

November 27, 2018

Via: James Hughes

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]


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Retailers turn advanced face recognition solutions into business value

September 27, 2018

Via: Natalie Dunn

Once the preserve of security services in airports, casinos or law enforcement agencies, state-of-the-art facial recognition solutions are now providing important use cases for the retail industry. By tracking customers, malls and retailers not only prevent losses from theft but […]


Featured

Is e-commerce killing physical retail?

August 23, 2018

Via: James Hughes

Hundreds of brick and mortars seem to have been put to bed as e-commerce sites take over the consumer shopping industry. With physical shops and malls increasingly becoming a thing of the past, it seems that some retailers will surrender […]


Featured

Technological innovations in smart warehousing

July 20, 2018

Via: Michael Boyd

As the economy picks up, retail sales grow, and more customers require fast home delivery, warehouses face more demand. The rise of e-commerce and faster delivery times are pressuring logistics companies to get orders out the door as quickly as […]