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LATEST PUBLICATIONS



L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program

April 9, 2024

MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC) site and rewards program to get closer to its customers. Although MGA products will still be available through […]


Walmart Connect Extends Retail Media Reach with Additional In-Store Opportunities, Non-Endemic Advertisers

April 2, 2024

Category: News & Trends

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite […]


Flexing for the planet: How Walmart crushed its supplier emissions target

March 25, 2024

Category: Suppliers

With over 100,000 suppliers, the scale of Walmart’s supply chain is mind-boggling. And so when the world’s largest retailer takes on a supply chain initiative, the results can have global ramifications. Moreover, it can set the pace for the entire […]