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Gen Z is late to holiday shopping

December 1, 2017

Black Friday may be in the past but holiday shopping is far from over if you’re a part of Gen Z, the generation born between 1995 and 2009. For marketers, this means there’s still an opportunity to connect with these shoppers. The generation’s propensity for last-minute shopping is in contrast to a wider trend over the past decade in which consumers are starting shopping earlier.

Marketers may be still trying to understand how to best reach Gen Z, but the Yes Lifecycle Marketing report on holiday marketing along with previous research uncover some trends. One common theme in Gen Z research is the focus on quality.

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