Stowga’s model has been compared to Airbnb, while Wired described it as “the only marketplace for warehouses.” The company provides retailers with on-demand access to warehouse space, the aim of which is to allow businesses more flexibility in scaling their logistics. It’s pretty good for warehouses, too, since unused space for them means lost revenue. According to the report, the start-up has worked with a number of U.K. retailers since its launch last year.