Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Beacons, RFID, in-store mirrors and recently chatbots have all had their turn as the “next big thing.” And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.
The RTP team discusses whether technologies such as Augmented Reality, Visual Search or Artificial Intelligence will improve (or are improving already) shopping experiences.
