All-Star Game weekend is about more than just basketball. Highly-anticipated sneaker drops are also a key part of the excitement surrounding the NBA’s annual event.
This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III ‘Tinker’ as part of its 30th anniversary celebration of the historic Air Jordan III.
But this wasn’t your everyday sneaker release. Snapchat partnered with Jordan and Shopify to enable a fundamentally new kind of retail experience, one that combines real-world interactions with online shopping.
