Target is once again turning to its well established merchandise differentiation to offset price competition in the less dazzling consumer product category. That’s been a key Target strategy since it lost a bruising price war with Walmart in the 1980s. In addition to partnerships with designers and brands, Target is working hard to bolster its own brands. The new private label lines have been developed using the same research and design approach applied to developing its successful Pillowfort and Cat & Jack kids lines.
