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Study: Shoppers want technology that transforms — not replaces — the store experience

October 4, 2017

For many customers, the ideal digital “store of the future” will streamline payments and make it easier to pick up purchases.

This was according to the “Consumer View,” a study from the National Retail Federation that tracks consumer awareness and adoption rates across a variety of retail technologies.

For example, shoppers are most interested in buy online, pickup in-store (68%) services, in-app store navigation (66%), and mobile payment (65%). Yet, many technologies still fall short of consumers’ expectations, suggesting successful implementation still has a ways to go—even for more mature technologies, the study revealed.

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