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Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa

June 4, 2018

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RichRelevance’s survey suggests that voice-enabled shopping is still in its infancy, and that consumers still feel more comfortable with being able to see images of products before making a purchase. Tech giants like Amazon, Apple, Google and Microsoft should be discouraged at survey results that show 63% of consumers don’t expect them to “eventually get it right” when it comes to voice-enabled shopping.

But at least a younger generation of shoppers shows more willingness to use voice search. Almost half (43%) of people ages 18 to 29 have used voice search, compared with 30% overall. Young adults said they use Apple Siri (20%), Google Assistant (17%) and Amazon Alexa (11%) to shop.

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